25/1/10 Sonofi Aventis 'Act for Lantus' conference

When Sanofi Aventis wanted to re-energise their Lantus product team in the face of increasing competition there was only one choice for the keynote speaker slot - MAXVMG's Mark Denton! 160 people were enthralled and inspired by the parallels and relevance of the highly competitive environment of the Global Challenge that lead into a highly charged action setting session to prepare for the battle ahead!
 

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