Castrol Professional is the trade arm of Castrol that supplies oil and support services to car dealership groups nationally. As part of this they also hold events to bring the industry together to share insight from leading figures in Industry, the Media and Sport, this time at the Landmark Hotel in London. Sarah Sillers, Executive Director of the Institute of Motor Industry, Anthony Hilton, Business commentator for the Evening Standard, and Mark Denton, BP's Global Challenge Skipper, all gave highly insightful keynote addresses followed by a guest appearance by Football's Alan Shearer who is an ambassador for Castrol's world cup sponsorship in 2010.